Although recent reports claim Xbox Cloud Gaming is losing money, Microsoft has no intention of slowing down the service.

Xbox Cloud Gaming has become one of Microsoft’s most important, yet most debated services in recent years. As rising hardware prices make streaming games increasingly attractive, neither Xbox’s platform nor NVIDIA GeForce Now has achieved a true mass-market breakthrough so far.

Recent reports suggested that Xbox’s cloud service is losing money and may not be sustainable in its current form over the long term. Windows Central, however, reports that Microsoft still has no plans to slow development or push the service into the background.

Some older Samsung televisions are losing access to Xbox Cloud Gaming, but this is not a sign that Microsoft is withdrawing. The change is reportedly caused by the age and technical limitations of those sets rather than any retreat from the company’s cloud gaming strategy.

Xbox has also changed the business model surrounding online play. Game Pass now includes a defined number of active gaming hours, while additional time requires a separate payment. Recent reports claim the service is losing money beyond the hours included in subscriptions, but the company continues to view the technology as a long-term opportunity.

Microsoft’s commitment is also reflected in the development of a dedicated cloud gaming controller alongside its next-generation gamepads. While Xbox’s new leadership has adopted a somewhat quieter tone than the aggressive “This is an Xbox” campaign under Phil Spencer, cloud gaming remains firmly on the company’s roadmap.

If console and PC hardware prices continue to rise, demand for cloud gaming could also grow. Microsoft appears to be preparing for that shift and is not giving up on Xbox Cloud Gaming despite its current financial challenges.

Source: Tech4Gamers