The Redmond-based company, Microsoft<\/strong><\/em><\/a> is quite confident about the Xbox Project Scarlett<\/strong><\/em>, too.<\/p>\n
EG: You\u2019re still on the hunt then?<\/p>\n
EG: What are you looking for?<\/p>\n
PS: I look at the geographic diversity of our studios. I love the fact we now have three studios here in the UK. You can go back decades\u2026 you could argue the U.K. is as strong as any country in terms of its impact on the history of video games. I love that we\u2019re here in such strength. Now we have studios in Canada, studios in other parts of the U.S., I think we have a hole in Asia. I\u2019ve said that both to [Xbox Game Studios head] Matt [Booty] and publicly. I would love to have more of an influence in our first-party team from Asian creators. There\u2019s nothing imminent, so it\u2019s not a pre-announce of something. But if you just plotted where we are on the map with our first-party, that\u2019s a real opportunity for us. I love the fact we can stand here and announce Yakuza and Kingdom Hearts and Final Fantasy coming. That\u2019s through third-party relationships, which take time. And we\u2019ve been focused on that. But I think we could have stronger first-party creation capability there. We have in the past and I think we should again,\u201d quoting a Eurogamer<\/a><\/span> interview with Phil Spencer, the head of Xbox.<\/p>\n
Microsoft is indeed confident: \u201eWe feel confident about our content pipeline so that we feel we don’t need to save everything up for that [Xbox Project Scarlett] beat. What’s important to understand is that we are 18 months in on Game Pass. Netflix is over ten years old. If you were to go back and look at some of the things that Netflix did in their first two years, it’s easy for people to forget now because it’s been so long, but you couldn’t turn around sideways without seeing a Netflix ad for this promotional offer, or that promotional offer… It was almost as bad as the AOL disk. I’d go pick up my chicken sandwich at the restaurant and it comes with a free AOL disk. Everything was about a free month of Netflix. I think that as a subscription service emerges and grows that there are different ways of promoting it at different times. We’re just in a different phase. They have challenges that are different from what we have right now. There’s so much talk about Disney Plus and they’ve got a world of challenges there. For us, we need to do the right marketing from where we are in the lifecycle of our subscription,\u201d Booty told Gamesindustry<\/a><\/span> in an interview.<\/p>\n
Spencer also talked with The Verge<\/a><\/span> that they won’t be out of position with the Xbox Project Scarlett when it comes to its price and power: \u201eI would say learning from the Xbox One generation is we will not be out of position on power or price. If you remember the beginning of this generation we were a hundred dollars more expensive [mostly due to forcing everyone to buy a Kinect before it got ditched – the ed.]<\/em> and yes, we were less powerful. And we started Project Scarlett with this leadership team in place to have market success. We had the discussion years ago \u2018do we want to go do another generation?\u2019 Yes, and do we think there will be multiple generations ahead of us? I think there probably is. So we\u2019re going all in. We\u2019re all-in on Project Scarlett and I want to compete, and I want to compete in the right ways which are why we\u2019re focused on cross-play and backward compatibility.\u201d<\/p>\n
So Microsoft is playing with open cards.<\/p>\n
Source: Gematsu<\/a><\/span>, WCCFTech<\/a><\/span>, WCCFTech<\/span><\/a><\/span>, Gamesindustry<\/a><\/span><\/p>\n
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