TECH NEWS – The memory crunch is pushing GPU prices upward, and it looks like this is only the start.
Nvidia’s cheapest, lower-midrange GeForce RTX 5000 GPUs are getting noticeably more expensive, and this does not appear to be a local anomaly – it’s increasingly a worldwide pattern. Across major North American and European retailers, the GeForce RTX 5060 Ti 16GB has become a scarce sight. A few listings still pop up, but the numbers are so absurd that, just a month ago, you could have grabbed an RTX 5070 Ti for roughly the same money.
Mindfactory’s weekly GPU sales chart was led by the RX 9070 XT (455 units, 35.0%), the RX 9060 XT (230, 17.7%), and the RTX 5070 Ti (180, 13.8%). The middle bracket included the RTX 5080 (90, 6.9%), the RX 9070 (60, 4.6%), the RTX 5070 (50, 3.8%), and the RTX 5060 (45, 3.5%). Lower-volume products featured the RX 7900 XTX (30, 2.3%), the Arc B580 (30, 2.3%), the RTX 5090 (30, 2.3%), the RX 7600 (20, 1.5%), and the RTX 5060 Ti (20, 1.5%).
📈 GPU Retail Sales Week 4 ’26 (mf)
Volumes stabilizing. RDNA 4 still leads units, Nvidia closes the revenue gap fast. ASPs spike hard on Nvidia.
ℹ️ Units
AMD: 815 units sold, 62.69%, ASP: 618
Nvidia: 445, 34.23%, ASP: 1063
Intel: 40, 3.08%, ASP: 244ℹ️ Revenue
AMD: 503 675,…— TechEpiphany (@TechEpiphanyYT) January 27, 2026
Last month, more than 200 RTX 5060 Ti cards moved in a single week, counting both the 16GB and 8GB variants. Last week, that figure collapsed to just 20 – and odds are most of those were the 8GB model rather than the 16GB. Once you look at the GeForce RTX 5060 Ti 16GB pricing, starting at €619, it becomes obvious why many players would rather take the €449 RX 9060 XT 16GB instead. AMD sold nearly 230 units in the same period, which lines up neatly with that logic. It sounds wild, but it fits Nvidia’s latest approach to dealing with the VRAM shortage. Instead of keeping a steady pipeline of slower 16GB cards, the company appears to be leaning harder on the GeForce RTX 5080 to deliver a “premium” experience with the same memory capacity. That also helps explain why the RTX 5070 Ti recently slipped out of Amazon US’ top 10 best-selling GPUs. The Radeon RX 9070 XT is running into a similar wall, but the RX 9060 XT 16GB is effectively keeping momentum on AMD’s side. On Amazon US, the RTX 5060 Ti 16GB starts at $679 and can easily clear $700 for certain editions, while the RX 9060 XT 16GB is still sitting around $399-460, which makes buying Nvidia’s equivalent hard to justify.
In the budget tier, Nvidia seems able to supply the RTX 5060 more consistently, while at the top end it’s the RTX 5080 – but both remain meaningfully more expensive than they were roughly a month ago.
Source: WCCFTech
