Jason Statham has a Gen Z problem: they don’t want a new Rambo, they want something very different

MOVIE NEWS – A new study from the University of California reveals that Gen Z and Gen Alpha are increasingly rejecting the traditional action movie archetype, calling instead for emotionally open and vulnerable male characters on screen.

 

Most Jason Statham films and the Rambo saga share a common formula: a physically formidable, solitary man who just wants to be left alone, but ends up dismantling an entire criminal organization because someone disturbed his quiet life. It is a well-worn action movie cliche that has historically delivered results – but according to a new study, it may face a much harder sell with younger audiences.

Those are the findings drawn from a report by the University of California (UCLA) titled The Gen Alpha and Gen Z: Evolving Masculinity. After surveying 1,500 preteens, teenagers, and young adults between the ages of 10 and 24, the study reveals that these audiences prefer to see boys and men in film and television moving away from isolation and other masculine stereotypes, gravitating instead toward vulnerability and connection. They also expressed a desire to see characters ask for help when they need it – including on matters of mental health – and to portray affectionate fathers who genuinely enjoy raising their children. A radical shift.

 

Bluey’s dad as the new male role model?

 

Yalda T. Uhls, who led the research, believes young people are “asking for a reinvention of how men show up in each other’s lives.” “Whether it’s a father, a mentor, a coach, or a teacher, the message from the audience was the same,” she added, citing productions such as Heated Rivalry, The Pitt, and – perhaps surprisingly – Bluey, whose charismatic Bandit Heeler has become a genuine reference point for what engaged, present fatherhood can look like. By contrast, characters like Dominic Toretto (Vin Diesel) generate rejection. “There isn’t enough nuance or authenticity in the way these men show their full emotional range,” Uhls told The Hollywood Reporter. “Young people are going to mock it or reject it.” So it seems Hollywood would do well to trade in its one-man armies for something closer to a devoted family man.

Naturally, this is just one study, and one whose full picture we do not yet have – it should be taken with caution. There is also no clear evidence from the industry that this style of action cinema is doomed. While Jason Statham’s most recent film underperformed in the United States – though it fared better in other markets – the early months of this year have not been particularly strong for the sector as a whole. It would therefore be premature to conclude that younger audiences, who may also be attending cinemas less frequently, have turned their backs on the actor, or on anyone else operating in a similar mold.

Source: 3DJuegos

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