The PlayStation Store has stumbled into another embarrassing mess, this time with a game that briefly looked like it had stolen Nathan Drake’s face for its cover art. 28 Floors: Outbreak turned heads for all the wrong reasons, and the whole incident has once again exposed how weak Sony’s store moderation still is when obvious garbage slips through the cracks.
The issue was never the premise on its own. On paper, 28 Floors: Outbreak is being sold as a survival horror game set inside a scientific facility overrun by infected enemies, with the player trying to climb upward through the building toward escape. That pitch is perfectly ordinary. The real problem was the promotional art, where the supposed protagonist looked so much like Nathan Drake that people did not see a vague resemblance – they saw a blatant lift from Uncharted.
Once players noticed it, the image spread quickly across social media, especially after a Reddit post pushed it into wider circulation. From there, the reaction split in two directions at once: jokes about Nathan Drake apparently taking on a new side job, and anger that something this obvious could still appear on the PlayStation Store without anyone stopping it beforehand. That is what made the story travel so fast. It was funny, yes, but it was also one more example of a store that still seems willing to let almost anything through as long as it fills space.
The Cover Changed Fast Once the Story Started Spreading
As more outlets picked up the story, the developer, Witenovastudio OÜ, clearly realized the attention was turning toxic rather than useful. The cover image was changed, and the Nathan Drake lookalike was replaced with a far more generic character who no longer drew immediate comparisons to Uncharted’s lead. That quick swap says a lot. It suggests this was not just a case of players imagining similarities where none existed, but a situation serious enough that the studio felt pressure to quietly backpedal.
What makes this especially awkward for Sony is the timing. The company has already been trying to clean up the PlayStation Store, removing large batches of shovelware and low-effort titles over recent months. But incidents like this make those cleanups look reactive rather than effective. If a game can reach the storefront with cover art that so obviously rides on a recognizable first-party face, then the filtering system is still failing at the front door, not just in the aftermath.
The studio involved also does itself no favors. Witenovastudio OÜ is tied to a lineup of projects that already raise suspicion before anyone even presses start, whether because of the names, the presentation, or the AI-slop vibe hanging over the whole catalog. So the 28 Floors: Outbreak situation does not feel like one weird isolated mistake. It feels like another symptom of a bigger PS Store problem: too much dubious content getting visibility before basic quality control ever shows up.
Source: 3DJuegos, Insider Gaming
