Sony Bravia for animals - Funny effects of the 4K screen

General news News 12/08/2015

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Sony isn’t just known for their PlayStation brand’s success; the Japanese company makes other devices, like televisions, for example. One of their TV brands is called Bravia, which already has a 4K (Ultra HD) resolution model. With it, Sony tries to work on an interesting experiment in the United Kingdom – it will be something that we didn’t expect to happen. For this, they are cooperating with The Aspinall Foundation.

Sony is going to install several Bravia X90C 4K Ultra HD sets into the lemurs and langurs’ enclosures in the Port Lympne Reserve in Kent, UK. The TV sets are going to show the natural habitats of the primates (Java and Madagascar), which will allow them to know their new homes early, helping their return to the wilderness in the process.

That perfectly shows that even big companies like Sony have a human side to them – with this experiment, they can show it off. It is a brave and interesting thing to pull off. Hopefully, the lemurs and langurs will be helped with this move.

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)