PlayStation Dominates TV Ads, Too!

General news News 04/23/2018

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When it comes to marketing, Sony is easily at the top of the charts.

VentureBeat teamed up with iSpot.tv, which is a company focusing on real-time TV ad measurement with over eight million smart TVs. The results from the March 16-April 15 period have arrived:

The 2.3 billion ad impressions (which cost roughly 34.2 million dollars, spent by 19 companies for their 65 ad spots that were aired over 11 thousand times) were mostly dominated by PlayStation. The brand took 1.1 billion out of the chart (which is 48.1%!), focusing on the male audience. The most dominant ad out of the PlayStation list was Far Cry 5’s Anything Can Happen, Everything Will live action video with its 416.1 million impressions. (PlayStation had 16 spots with over 3400 airings.)

Activision Blizzard’s King finished second (24.2%, 554.8 million impressions). The six spots were aired 3300 times, and all of them promoted Candy Crush. The third place was taken by Nintendo (11.9%, 15 ads, 1800+ airings), and we can find FoxNext Games (5.4%, 1 ad, 649 airings) in fourth.

PlayStation airs a lot of ads a lot of times, making it the most prominent in the gaming industry. (Notice how Microsoft didn’t even reach the top five!) Sony even pays for air time in even our country, Hungary, too, for the advertisements, which shows how they tend to care about more than the usual regions (North America, Western Europe, Japan).

Source: VentureBeat

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)