TECH NEWS – The Cupertino-based company is rightly scratching its head, as its artificial intelligence has investors excited rather than the technologically advanced device it calls Reality Pro…

OpenAI’s ChatGPT has attracted so much interest that several companies have started to work on rival technologies (such as Google’s Bard, but we have heard that they ignore ethical issues…), and Apple has joined the ranks. We expect another product announcement from them later today, as their AR headset, possibly called Reality Pro, will be announced during WWDC 2023. Despite it, the company’s investors are not very interested in a product that could cost up to $3,000. They are expected to sell only 100,000 units this year because they believe that artificial intelligence is more important than what we wear on our heads.

Ming-Chi Kuo of TF International Securities posted about investor interest on Twitter. To them, it seems more profitable than investing resources in hardware for Apple to bring a ChatGPT competitor to the market. Kuo believes that Apple’s AR headset will not make significant money in the next few years and that the later second (and subsequent) models we mentioned will be the ones that can reach a larger audience because they will be cheaper.

If Apple meets investors’ expectations in AI, it is unknown how the company’s large language model (LLM) will make money. In 2022, OpenAI reportedly lost $540 million with ChatGPT and the high cost is linked to the computational power of LLMs. OpenAI’s CEO said in an interview that they are not making money with ChatGPT, and there are no plans to change that later. In contrast, the Reality Pro could change the 3D computer graphics industry, and Meta could benefit from it (e.g., with the recently announced Meta Quest 3).

Apple’s position is not easy.

Source: WCCFTech