TECH NEWS – The world’s first energy drink, entirely developed by A.I. (Artificial Intelligence), has been created in cooperation with HELL ENERGY. The A.I. was responsible for every component of the new product, from selecting the ingredients to designing and marketing, and it also “tasted” the product digitally.

The capabilities of the A.I. enabled it to quickly process the vast amount of data available on the Internet and to have a comprehensive knowledge of energy drinks – in terms of their ingredients, sales data, health research, recommendations, and consumer feedback. Commissioned by HELL ENERGY, the A.I. developed a new energy drink recipe, which was created through the analysis of the collected information. The A.I. not only considered consumer expectations but also aimed to improve the quality and taste as much as possible.

The A.I. enriched the recipe with vitamins, amino acids, and herbs, and took into account food industry regulations, recommendations from the EFSA (European Food Safety Authority), and NRV (recommended daily intake) norms.

The A.I. created three flavor variations, which it digitized and “tasted”. The final decision was made based on predictive intelligence and the analysis of data and statistics. Thus, the Tutti-frutti & Berry-blast flavor was born. This marks the first time that artificial intelligence has undertaken such a complex product development process in the energy drink sector.

The recipe is confidential, and the A.I. suggested measures for its protection. The recipe is stored on a single computer equipped with high-level security measures at the HELL ENERGY factory in Szikszó, Hungary, and the design of the room housing the computer was also planned by the A.I. Additionally, a copy of the recipe is kept in a safe in Switzerland.

As expected, the A.I. also designed the packaging of the new energy drink. The box follows the latest trends, it is youthful, trendy, and while building on the color world of HELL, the A.I. incorporated its own digital style.

The “HELL A.I.” energy drink is the result of a unique and extraordinary process on a global level. The company decided to also test the new energy drink under traditional conditions, and it went through rigorous quality control and blind tasting. The success confirmed the effectiveness of A.I.

A.I. offers tremendous prospects in product development, breaking previously inconceivable boundaries and bringing a new level to the food industry. By being able to sift through and analyze the vast amount of data available on the internet within minutes or even seconds, A.I. can reduce the 1-2 year, or at best six-month, product development cycle down to potentially one month. In fact, it was not just one, but various A.I. systems with different capabilities working together on the development. The coordinated work of these A.I. systems guarantees high-level innovation.

The new product is produced in Szikszó, Hungary, on one of the most modern drink manufacturing lines in Europe, and it reaches consumers through traditional channels. It will be available in Hungary from mid-July, and subsequently in more than 60 countries where HELL exports its products.

Source: HELL Hungary Press Release