TECH NEWS – The Cupertino-based technology company’s Mac sales suffered a painful decline in the last quarter…

On 30 October, Apple held its Scary Fast event, which was no big deal compared to WWDC for example, but the company did reveal some new products. The M3 chip was unveiled, and there are three versions of it. The basic M3 has an 8-core processor (4 cores for performance and 4 for efficiency) and an 8- or 10-core GPU (with 8-24GB of shared memory). The M3 Pro will be available with 11/12 (5+6 or 6+6) CPU cores and 14/18 GPU cores (18-36GB of memory), while the M3 Max will have 14/16 (10+4 or 12+4) CPU cores and 30/40 GPU cores (36-128GB of memory).

The unveiling of the MacBook Pro was also news, but again Apple may have been planning for a 2023 launch, as the Mac range saw a huge drop in sales in the third quarter (July to September), which may have led to some rushed announcements. According to Gartner’s previous data, the decline in the third quarter was 24.2% year-on-year. In the PC segment, Apple’s share fell from 11.7% to 9.7%. This suggests that people using Apple machines are not upgrading often (they are not alone: we have a nine-year-old PC in our office that has not had its components replaced), but this may be mainly due to inflation. No wonder: Apple’s products are ridiculously expensive, and people would rather eat than buy a new phone…

The M2 Macs have no significant performance or efficiency improvements over the M1 models. The MacBook Pro will come in 14- and 16-inch versions, but there will be no 13-inch version, so you won’t be able to buy a smaller machine. The Touch Bar is also gone. It has been replaced by a 120Hz ProMotion mini-LED display, lots of ports and a black design…

So Apple must be in trouble now, as demand for iPhones on the Chinese market will be lower because of the ban on government employees…

Source: WCCFTech