We’ve been around the Apple App Store and Epic Games for two days now…
We first reported that the Cupertino company had suspended the Swedish developer account of Epic Games. It had been active for less than a month. The comeback (as Fortnite was kicked off the Apple App Store and Google Play Store because the game had introduced direct microtransactions, bypassing Apple and Google’s 30% profit margin) seemed like a non-starter at the time, but the European Commission began investigating the matter, as Epic claimed the move would have violated the DMA, the Digital Markets Act.
However, the DMA scored its first victory when Apple informed the European Commission and Tim Sweeney’s company that it would reactivate Epic Games’ developer account, allowing the company, also known for its Unreal Engine, to bring Fortnite back to iOS and launch the Epic Games Store on iOS in Europe in compliance with the DMA, which allows for the sideloading of apps not from the Apple App Store onto Apple devices.
Sweeney, the head of Epic Games, celebrated the news on Twitter: “The DMA faced its first major challenge when Apple banned Epic Games Sweden from competing with the App Store, and the DMA has just had its first major victory. After a swift investigation by the European Commission, Apple has informed the Commission and Epic that it will relent and restore our access to bring back Fortnite and launch the Epic Games Store in Europe under the DMA law. A big win for the rule of law in Europe, for the European Commission, and for the freedom of developers around the world to speak out. #FreeFortnite!”
The story ended in two days, proving to the DMA that the bigger, monopolistic companies need to be taken on, because competition always makes parties better, and if you leave one without a competitor, they might get lazy.
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