Diablo IV: Raking in Massive Profits from Microtransactions!

Activision Blizzard’s game may have become a billionaire since its release, but if you look at the money made from microtransactions alone, you could live on a remote island for the rest of your life with that money…

 

Gamepressure reported the fact that Harrison Froeschke’s LinkedIn profile had something interesting on it, which he of course hid, but again, it was a pointless act, because we reported what the Diablo IV Senior Product Manager wrote. He bragged about the profits of the action RPG, and went into some detail about how much money the game, which at least doesn’t use a free-to-play model like Diablo Immortal (which is more exploitative with its monetization…), made.

This is how Froeschke described his role at Blizzard: “Leading the monetization strategy of store cosmetics, pricing, bundling, personalized discounts, and roadmap planning that drove over $150M in MTX lifetime revenue; executing every step of game sales from pre-order to first expansion by configuring and collaborating with other teams, resulting in over $1B in total lifetime revenue.

That’s a lot of insider info! So Diablo IV has made over $1 billion since its release, and has made $150 million from microtransactions. In other words, almost one-sixth of the revenue has come from the game’s store. Of course, there’s a slight distortion in the profit because Diablo IV is on Xbox Game Pass, so not everyone has bought Blizzard’s game, which is about to get its first add-on.

Diablo IV: Vessel of Hatred will continue the story and add a new character class, the Spiritborn. It will attack with spirit beasts and martial arts, and will feature a new jungle region to match, as well as the ability to hire mercenary NPCs, a cooperative dungeon, more abilities for each character class, and a rune system for creating unique abilities. The add-on will be released on October 8th.

Source: PCGamer, Gamepressure

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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