Pressure is mounting on Ubisoft as 10% of its investors demand the company’s sale. AJ Investments, which holds just 1% of the company’s shares, has already convinced other stakeholders that the studio needs to be sold.

Ubisoft has had an incredibly tough week. The company reported lower-than-expected quarterly earnings, partly due to the poor commercial performance of Star Wars Outlaws. In response, the French developer made several key adjustments, including delaying the release of Assassin’s Creed Shadows. Now, pressure on Ubisoft is intensifying, as more investors are pushing for the company to be sold.

AJ Investments, which holds 1% of Ubisoft’s shares, made headlines a few days ago by calling for the resignation of the company’s founders, stating they were “tarnishing its reputation.” The situation has worsened following the news that Ubisoft’s value dropped by 18% due to recent developments. Since the beginning of the year, the company’s stock has plummeted by 60%.

With no improvement in sight, AJ Investments released a new statement, exclusively shared with Reuters, calling for Ubisoft to be sold. “We urge Ubisoft management to allow the company to be sold to third parties or private equity firms at a fair price,” the statement reads. Reportedly, AJ Investments has garnered support from 10% of Ubisoft’s shareholders. While this is not a majority, it is a significant number, which could continue to grow.

Ubisoft’s New Strategic Objectives

The situation is prompting Ubisoft to rethink its video game strategy. One example of this is the company’s decision to bring all of its launch titles back to Steam, a policy it had previously abandoned to prioritize Ubisoft Connect. However, the bad news keeps piling up, and a three-day strike has already been announced for mid-October, urging all Ubisoft employees to participate.

Source: 3djuegos