Peter Moore says the Redmond company would be happiest if Microsoft made games available Netflix-style.

Moore was previously corporate vice president of Xbox (with SEGA and Electronic Arts among his other employers), so he has strong ties to the brand. He celebrated the 20th anniversary of the Xbox 360 by appearing on Danny Peña’s podcast. He says the gaming industry was very different then and believes there may not be Xbox hardware in the future. Microsoft CEO Satya Nadella has also previously said that Xbox Game Pass should become the Netflix of video games, but the subscriber base is not growing properly, even with games like Starfield and Call of Duty: Black Ops 6 available there from the day they were released.

“What’s happened with the acquisitions that Microsoft has made… I still say, look, if they had the choice, would they make hardware? No. They would love to be a multi-hundred-billion-dollar company that delivers content directly to the TV, to whatever screen you want to play it on, in the classic Netflix model, if you will. You just pick who’s playing this? 5,000 people playing this? I’m going to jump right in, no latency, no lag, you’re in. There doesn’t have to be a box between you and your controller and your TV. The acquisition of Activision Blizzard has changed things, I think – not I think, I know – at Microsoft, and so this is not the old days of console wars and hitting each other and trying to steal customers and get market share and build your attach rate. This is bigger than that in an economic sense. Has it lost a little bit of the vibrancy that I think the industry fed on and grew on? I think so, yeah.

I’ve been out of the industry for eight years. I left EA to move to Liverpool in 2017, so it’s been a long time. Do I long for the old days, do I look back fondly when things pop up on my social media feed, like this was you 15 years ago and you see great photos of things at E3? Yes, but I think we as an industry positioned the industry for where it is now. It’s different. What Microsoft is doing is no longer, “We’re going to get as much content on Xbox, our singular platform, and the PC, and we’re going to fight for it, we’re going to pay for it, and we’re not going to give it to anybody else. Those days are clearly over, as you can see,” Moore said.

While Microsoft has embraced a multiplatform strategy, Sony and Nintendo are not interested in following suit.

Source: WCCFTech