Facing disappointing game sales and strategic uncertainty, Ubisoft is reportedly considering spinning off Assassin’s Creed and other key franchises into an entirely new business entity. According to sources, Tencent and additional major firms have already been approached as potential minority stakeholders in this ambitious venture, dubbed Project Delta.
Ubisoft is actively exploring major strategic moves to bolster its weakening market position in the gaming industry. Recent months have been particularly challenging: disappointing sales figures for Star Wars Outlaws, the shutdown of XDefiant, and a dramatic 50% drop in quarterly revenue have plunged the French gaming giant into a precarious situation. While past rumors hinted at a possible outright sale or IP divestment, a new strategy has emerged: spinning off major intellectual properties, including the renowned Assassin’s Creed, into a separate corporate entity.
Although Ubisoft hasn’t officially commented on the report, insiders familiar with the matter told Bloomberg that executives are already in discussions with major companies such as Tencent, aiming to attract minority investors to the planned subsidiary. This new entity would exclusively manage and exploit iconic franchises, potentially creating a more streamlined and focused approach to brand development. At present, executives are reportedly working to establish an accurate valuation for this new IP-centric entity, though no concrete decision has yet been finalized.
It’s also noteworthy that this isn’t Ubisoft’s first collaboration attempt involving Tencent: a similar proposal was first discussed in January this year. Now, however, active steps are reportedly being taken to realize this strategy, highlighting a significant evolution in Ubisoft’s approach toward external investments and IP management. Ubisoft’s only official statement indicated they continue to explore all strategic avenues aimed at maximizing asset value.
Ubisoft’s IPs Drawing Interest from Microsoft, EA, and Other Industry Leaders
Meanwhile, Ubisoft’s investor community is growing increasingly frustrated. AJ Investments, a vocal Ubisoft shareholder, criticized management for its lack of transparency and decisiveness, highlighting ongoing dissatisfaction over stagnant stock prices and ineffective corporate strategy. Compounding matters, reports indicate that major industry players—including Microsoft and EA—have expressed serious interest in acquiring Ubisoft’s intellectual properties, adding further pressure on the French company’s future strategic decisions.
Source: 3djuegos
