“There’s no one better at this than our team.” PlayStation has pulled off a strategic masterstroke by creating a new team dedicated to discovering and financing future hit games. Phil Rosenberg, Vice President of Global Relations, aims to replicate breakout successes like Stellar Blade and Black Myth: Wukong.
PlayStation has spent the past few years honing a strategy to uncover promising new franchises and emerging talents from around the world. Initiatives such as the PlayStation China Hero Project, responsible for innovative titles like AI Limit, and the expansion into South Korea that supported the popular game Stellar Blade, have resonated well with gamers. However, Sony is not stopping here. Phil Rosenberg, SIE’s Senior Vice President of Global Development and Partner Relations, recently revealed in an interview published on the official PlayStation blog that the company has established a new, specialized team to scout and support overlooked game development studios worldwide.
Rosenberg clarified that this team, known as the Content Ventures group, will be headed by Christian Svensson, Vice President of Strategy, who boasts extensive experience in the Asian gaming market. Their primary mission is to identify studios with intriguing concepts capable of replicating the successes of games like Stellar Blade and Black Myth: Wukong, thereby diversifying and enriching Sony’s portfolio of projects.
Expanding Beyond China and India
“Nobody does this better than our team led by Christian Svensson and Shawne Benson in finding hidden gems and cultivating relationships with developers who might otherwise remain under the radar,” Rosenberg stated. This new group will operate alongside Sony’s existing initiatives like the China Hero Project and India Hero Project, but it won’t limit itself solely to these regions. Rosenberg specifically highlighted that South Korea, Thailand, and Japan will also remain essential focal points.
He also emphasized that the approach involves more than just a simple financial transaction. Sony now clearly recognizes the strategic value of forming long-term relationships with smaller, talented development studios. Although many of these games may initially debut as PlayStation 5 exclusives, Rosenberg confirmed that PlayStation’s long-term strategy includes expanding its player base to PC platforms as well.
By establishing this dedicated team focused on uncovering new talent and forging meaningful partnerships, PlayStation ensures that its gaming catalog continues to feature not just major blockbuster titles, but also innovative, smaller-scale projects capable of surprising and delighting gamers and the industry alike.
Source: 3djuegos
