What’s your take on microtransactions? Ubisoft claims this type of monetization “makes the player experience more fun.” According to the publisher, although “this is always optional,” this model is meant to enhance the experience even in premium games.

Microtransactions have become an almost unavoidable element in the video game industry, especially in free-to-play and games-as-a-service titles, where they are an assumed part of the business model. However, their inclusion in games for which players have already paid a considerable amount still sparks debate and divides the community. Whether it’s cosmetic content or pay-to-win advantages, microtransactions remain highly controversial.

What Does Ubisoft Think About Microtransactions?

One of the biggest publishers in the industry, Ubisoft, has now weighed in on this topic. The company behind Far Cry and Assassin’s Creed addressed a question about this kind of monetization in its annual financial report, assuring investors that “microtransactions in premium games make the player experience more fun.” The French company emphasizes these purchases are always optional, and that players mainly use them “to customize their avatars or progress more quickly.”

Despite obvious dissatisfaction from part of its player base, Ubisoft notes in its financial report that, thanks to the “strong growth of its digital business in recent years,” it has managed to successfully transform its economic model. According to Gamesradar, the company has also set up a working group dedicated to monetization and associated risks, to identify practices that could be perceived as “non-transparent.”

However, Ubisoft has chosen not to provide “further details on the practical guidelines and recommendations” of this group due to “the complexity, sensitivity, and strategic nature of the issue.” Still, the company has a golden rule it claims never to break: “At Ubisoft, the golden rule when developing premium games is to allow players to enjoy the full game without having to spend more money,” the report concludes.

Source: 3djuegos