TECH NEWS – While its name hasn’t been confirmed, Apple’s foldable iPhone—possibly called the iPhone Fold—could become a $65 billion disruptor in the smartphone market.
Recent projections suggest that Apple’s foldable iPhone may become one of the company’s biggest product launches in years. The flagship device is expected to be introduced in September 2026, possibly alongside the iPhone 18 lineup. Although foldable phones have been around for a while, Apple’s approach could redefine the category.
According to JPMorgan’s investor research, the foldable iPhone—possibly branded as iPhone Fold—will debut in Q3 2026. The device is said to feature a book-style, inward-folding design with a 7.8-inch (19.81 cm) primary display and a 5.5-inch (13.97 cm) cover display. Analyst Ming-Chi Kuo had previously estimated the price between $2,000 and $2,500, which in Europe could translate to over one million HUF. JPMorgan projects the U.S. price to be $2,000, with over ten million units expected to ship in 2027.
A $65 Billion Opportunity
Though the rollout will likely be gradual, JPMorgan analysts predict Apple could sell up to 45 million foldables by 2028, opening up a potential $65 billion market. Apple engineers reportedly aim to deliver a device that feels and functions unlike anything before—featuring a crease-free screen, a slimmer build, and a titanium frame for reduced weight and enhanced durability.
Apple is also said to be using laser-drilled metal sheets to minimize crease visibility, a design choice that raises manufacturing costs. The estimated bill of materials for the foldable iPhone is $759, justifying its premium $2,000 retail price.
