Nintendo Is Becoming Shameless: Price Increase for the Switch in the US!

General news News Nintendo Nintendo News 08/03/2025

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We’re talking about a 2017 console that’s becoming more expensive nearly eight and a half years after its release. Everything has its limits. Citing market conditions, Nintendo is raising the prices of the original Switch product line in the United States, effective today. The price increase affects the Switch OLED model, the Switch, the Switch Lite, and certain Switch accessories. Other products, including certain Switch 2 accessories, Amiibo, and the Nintendo Sound Clock, Alarm, will also see price changes. However, the prices of Switch 2 hardware, Switch and Switch 2 games, and Nintendo Switch Online memberships will remain unchanged. This price increase is similar to the one that recently took effect in Canada.

Target has introduced the new prices, which are as follows: Switch OLED: $400 (up from $350), Switch: $340 (up from $300), Switch Lite: $230 (up from $200), Nintendo Sound Clock: Alarm is now $110 (up from $100), and Joy-Con controllers have increased in price from $95 to $100. It’s only a matter of time before the Nintendo Switch 2 increases in price there and around the world.

As of June 30, 153.1 million Nintendo Switch consoles had been sold (0.98 million in the last quarter) and 1.415 billion games had been sold (24.4 million in the previous quarter). As of June 30, 5.82 million Nintendo Switch 2 consoles and 8.67 million games had been sold. By July 24, six weeks after its launch, the Switch 2 had already sold over six million units. Only one first-party game has been released for the Switch 2 so far: Mario Kart World, which sold 5.63 million copies.

Now, let’s take a look at the top 10 first-party Nintendo Switch games:

1. Mario Kart 8 Deluxe – 68.86 million
2. Animal Crossing: New Horizons – 48.19 million
3. Super Smash Bros. Ultimate – 36.55 million
4. The Legend of Zelda: Breath of the Wild – 33.04 million
5. Super Mario Odyssey – 29.5 million
6. Pokémon Scarlet / Pokémon Violet – 27.15 million
7. Pokémon Sword / Pokémon Shield – 26.84 million
8. The Legend of Zelda: Tears of the Kingdom – 21.93 million
9. Super Mario Party – 21.19 million
10. New Super Mario Bros. U Deluxe – 18.36 million

So, when will Nintendo raise the price of the Switch 2? Let’s place our bets.

Source: Gematsu, Gematsu, Nintendo, Nintendo, Nintendo, Nintendo, Target

Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)