TECH NEWS – The Redmond giant says its own browser delivers a more secure, faster, and more reliable experience than Google’s.

Microsoft has a long history of nudging—sometimes subtly, sometimes bluntly—users toward Edge over Chrome to tighten its grip on the browsing layer, boost revenue, and deepen loyalty to its ecosystem. The company is now showing a fresh warning to Windows users who try to install Chrome, urging them to stick with what it calls the safer choice: Edge. The move suggests a course correction aimed at clawing back market share.

According to Forbes, Windows users are being cautioned to avoid Google Chrome and use Microsoft Edge for a “secure” experience. When you attempt to install Chrome, a prompt appears stating: “Microsoft Edge runs on the same technology as Chrome, with the added trust of Microsoft.”

This is a bolder stance than past efforts because it surfaces exactly when you’re switching browsers rather than via ads or other indirect channels. It comes as Microsoft and Google continue to jostle for position in the browser market, where Chrome generally enjoys a commanding lead. While performance is broadly similar between the two, Edge’s deeper Windows integration—and Microsoft’s own security stack—are pitched as advantages.

That tactic is not without controversy. Critics argue the behavior is anti-competitive, especially given that these pop-ups appear right as users are about to jump ship. It’s not new, either: Microsoft has previously used tray notifications and banners in Bing search results with the same objective—luring people back to Edge.

Consider this the latest chapter in the browser wars, now less about raw speed and more about winning user trust—which, at the moment, may be the more valuable currency. Perhaps the smarter move is to skip Chromium entirely and just go with Mozilla Firefox?

Source: WCCFTech, Forbes