Did Nintendo Really Speak Out Against Generative AI?

The Big N reportedly had some critical words to say about generative artificial intelligence, but let’s take a closer look at this.

 

AI is a popular topic around the world these days, and Nintendo is familiar with these debates. Nintendo has been asked about its opinion on the matter before and has expressed some skepticism. Now, it appears that Nintendo is lobbying the Japanese government to combat generative AI. Satoshi Asano, a member of the House of Representatives who represents the Japanese People’s Democratic Party, reported the news. Nintendo only plays a minor role in his post, but Asano claims that the company is wary of using generative AI to protect its intellectual property and is lobbying the government. Let’s take a look at the post, which has since been deleted:

“Thank you all for your comments and opinions on my latest post yesterday regarding generative AI. While acknowledging the convenience of generative AI, I have once again realized the importance of protecting creators’ rights. I sincerely accept the fact that my post has sparked discussion. Upon investigation, I found that, in a past dispute case in 2025, the Yomiuri Shimbun sued Perplexity AI for approximately 2.17 billion yen in damages. The unauthorized use of articles was called into question, and the Nikkei Shimbun and the Asahi Shimbun have also filed similar lawsuits. Overseas, the New York Times sued OpenAI and Getty Images sued Stability AI for copyright infringement.
In a recent domestic initiative, the Ministry of Economy, Trade and Industry issued the “Guidebook for Utilizing Generative AI in Content Creation,” which recommends checking for similarities between AI-generated works and existing copyrighted materials. Furthermore, the number of companies like DeNA that develop AI using their own data is growing. Nintendo avoids using generative AI to protect its intellectual property (IP) and is engaging in lobbying activities with the government.
Going forward, we will promote the ethical use of generative AI, considering the possibility of strengthening regulations, in line with Representative Tamaki’s post. Referring to the opinions received from all of you creators this time, I would like to consider effective measures. We look forward to your continued input,”
wrote Asano.

However, Nintendo refuted Asano’s statements. Asano deleted his message because he had provided incorrect information. “Contrary to recent discussions on the internet, Nintendo has not had any contact with the Japanese government about generative AI. Whether or not generative AI is involved, we will continue to take necessary actions against infringement of our intellectual property rights,” wrote the Big N.

So, the answer is no.

Source: NintendoEverything

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BadSector is a seasoned journalist for more than twenty years. He communicates in English, Hungarian and French. He worked for several gaming magazines - including the Hungarian GameStar, where he worked 8 years as editor. (For our office address, email and phone number check out our impressum)

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