Sony’s console took the lead in two key regions, and the PlayStation 5 Pro also performed well.

According to NielsenIQ hardware sales data published by The Game Business, the PlayStation 5 was the biggest winner of Black Friday 2025 in the UK, accounting for 62% of the console market during the week. This suggests that console sales increased during the promotional period compared to the previous year, with revenue rising by 14% and unit sales by 7%. This increase was primarily driven by the PlayStation 5, which performed better this year than last, partly due to Sony’s aggressive price discounts. The standard PlayStation 5 was 21% cheaper than two weeks earlier, while the digital edition was 34% cheaper. The PlayStation 5 Pro, available at an all-time low price of £586, had its best week since launch. The Xbox Series accounted for 10% of the market during Black Friday week. The Nintendo Switch 2 achieved a 23% market share on Black Friday, albeit at a higher average selling price, while the Nintendo Switch achieved 5%.

The best-selling games for the week ending November 30 were as follows:

European top 10, based on units sold (publisher in parentheses; * = digital sales data not available):

1. EA Sports FC 26 (Electronic Arts)
2. Hogwarts Legacy (Warner Bros.)
3. Call of Duty: Black Ops 7 (Activision/Microsoft)
4. Battlefield 6 (Electronic Arts)
5. Red Dead Redemption 2 (Rockstar/Take-Two)
6. It Takes Two (Electronic Arts)
7. Grand Theft Auto 5 (Rockstar/Take-Two)
8. Pokémon Legends: Z-A (Nintendo)*
9. NBA 2K26 (2K Games/Take-Two)
10. F1 25 (Electronic Arts)

European top 10, based on revenue:

1. EA Sports FC 26 (Electronic Arts)
2. Call of Duty: Black Ops 7 (Activision/Microsoft)
3. Battlefield 6 (EA)
4. Pokémon Legends: Z-A (Nintendo)*
5. NBA 2K26 (2K Games/Take-Two)
6. F1 25 (Electronic Arts)
7. Ghost of Yotei (Sony)
8. Hogwarts Legacy (Warner Bros.)
9. Marvel’s Spider-Man 2 (Sony)
10. Super Mario Galaxy 1 + 2 (Nintendo)*

Similar to the UK, the PlayStation 5 dominated US hardware sales during Black Friday week with a 47% market share, likely due to discounts. The Nintendo Switch 2 took second place with 24%, while the lesser-known Android console Nex Playground took third place, ahead of the Xbox.

Source: VGC, The Game Business