A former Call of Duty executive believes €100 game prices are inevitable, potentially reshaping how and how often players buy games.

With GTA VI tentatively expected in 2026 and new video games already pushing well beyond the €70 mark, many players are openly questioning whether this is the ceiling for game prices or merely a stepping stone toward another increase. Opinions on the issue are plentiful, but few are as firm or controversial as that of Greg Reisdorf, former creative director of Call of Duty, who claims that $100 or €100 games are coming sooner rather than later.

Speaking to EsportsBets, Reisdorf argued that video game pricing is fundamentally a matter of economic balance. He pointed to Call of Duty as a prime example, describing the franchise as effectively “four games in one”: a full single-player campaign, competitive multiplayer, Zombies mode, and the tightly integrated yet free-to-play Warzone. According to him, this scope and content volume dramatically increase development and long-term maintenance costs, helping explain why AAA entry prices continue to rise.

In this context, Reisdorf stated unequivocally that $100 games “are coming,” even if no publisher wants to be the first to leap. He referenced the backlash surrounding The Outer Worlds 2, which drew criticism almost unexpectedly for its $80 price tag. In his view, titles such as Grand Theft Auto VI are uniquely positioned to break the $100 barrier without harming sales, thanks to their quality, massive hype, and the ongoing costs of maintaining ecosystems like GTA Online. Ultimately, he believes it will be Rockstar’s open world that sets this new industry standard.

If the rumors prove accurate, “once a major release establishes the $100 price point, the rest of the industry will tend to follow suit,” Reisdorf noted. While he does not expect Call of Duty to lead the charge, largely due to its annual release cycle, he believes mounting investor pressure and ballooning budgets will inevitably push the market in that direction.

For Greg Reisdorf, even good games may be numbered

The former executive also criticized the free-to-play model. While acknowledging its rapid growth, he pointed out that many such projects ultimately disappear despite studios investing hundreds of millions of dollars. Even though this may seem contradictory given that Warzone itself is free, Reisdorf finds premium-priced games with restrained microtransactions, closer to titles like ARC Raiders, to be a more appealing and sustainable model.

Source: 3djuegos