The Fake Pass That Backfired: The Streamer Who Dragged Highguard Into Trouble

A lying streamer can push a video game studio into the crossfire of criticism from every direction, and the people behind Highguard are learning that the hard way. Dr. Disrespect stirred up major controversy after sharing a fake photo of himself tied to a Highguard event.

 

With Highguard only just out, Wildlight Entertainment seems to have little room left for additional headaches. It is not bad enough that the game has gathered a large share of negative Steam reviews, but when you pile on a social media uproar started by a streamer who pulls you into it despite having no real connection, it becomes an entirely avoidable mix of issues. The individual at the center of this is Dr. Disrespect, a YouTube creator with more than 4 million subscribers and a reputation for constant controversy. He casually uploaded a fabricated image of himself at the shooter’s launch event, setting off a wave of backlash and, unsurprisingly, directing it at the wrong target.

 

The Highguard team steps in with clarifications

 

The incident unfolded yesterday, January 26. Dr. Disrespect posted a photo on X displaying what appeared to be an access badge for a pre-launch Highguard event. “Last week we took the Lambo to Los Angeles to check out Highguard. On Monday, January 26 at 10 am PST, we enter another dimension! Yayayaya!” he wrote.

The message quickly became controversial, as several people who actually attended the event demonstrated that the badge shown was not genuine by presenting the real one. Still, there are always users who only see part of the picture, and since it looked like a partnership and given this personality’s divisive image, many did not hesitate to direct their criticism at the studio.

A large number of commenters voiced their rejection of the idea that Wildlight would collaborate with a streamer facing serious recent allegations and a highly disputed public reputation. The uproar grew so intense that Chin, the game’s creative director, had to address the situation publicly.

“Hi! I’m Chin, the creator administrator for Highguard/Wildlight, and I can confirm that DDR was not invited to any Highguard event, past or present, and that the badge was not official.”

Given that the game has not been performing strongly – something the team links to a weak marketing push during the last Game Awards – having a streamer amplify negative attention around your project, and doing so dishonestly, is clearly damaging. And how did Dr. Disrespect respond? He simply went live and started playing as though nothing had happened.

Forrás: 3djuegos

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