Although we’ve already seen games priced at $80, not everyone thinks prices should constantly and regularly increase.
In recent months, gaming has become an expensive hobby as the cost of hardware and games continues to rise. This carries the risk of leaving more and more players out due to the difficult economic situation worldwide. However, not all publishers intend to raise prices. Some, such as Kepler Interactive, the publisher of Clair Obscur: Expedition 33, will continue to pursue a pricing strategy that respects players’ money and time. In an interview with the BBC, Kepler Interactive CEO Alexis Garavaryan commented on the company’s pricing strategy, which runs counter to the strategy pursued by most major publishers in recent years.
“When we decide on a release date and price for our video games, we consider what we think the price should be, and then we price it lower so that players feel like they’re getting a bargain when they buy a game from us. We want them to feel like we respect their money and time, and that they’re getting a great deal every time they buy a game from us. We’re excited for players to experience five or six games with the same budget as a traditional AAA game,” Garavaryan said.
Amid seemingly unstoppable general price increases, this approach offers a small ray of hope. Given the huge success of Clair Obscur: Expedition 33—whose artistic style is so compelling that some Middle Eastern authorities believed the game’s art book should be exhibited in a museum—Kepler Interactive’s strategy has a good chance of making its future games popular.
Although it will be a major challenge to achieve the popularity of the game developed by Sandfall Interactive, gamers have proven time and again that they are willing to embrace all kinds of gaming experiences, as long as they are high-quality and reasonably priced. Hopefully, other publishers will follow suit and ensure that games remain accessible to all.
Source: WCCFTech




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