MOVIE NEWS – Amazon’s controversial billion-dollar takeover of the James Bond franchise reportedly stemmed from a personal vendetta by Jeff Bezos against longtime producer Barbara Broccoli, according to an explosive report by The Hollywood Reporter. Following Broccoli’s harsh criticism of Amazon’s approach to the series, Bezos allegedly gave a clear and uncompromising order to his team: remove her at any cost.

Prior to Amazon acquiring full creative control, their executives attempted to pitch various spin-offs to Broccoli and co-producer Michael G. Wilson, including series based on popular Bond side-characters like Moneypenny. The producers, however, preferred to maintain their established format of occasional cinematic releases. Tensions escalated dramatically after a leaked statement surfaced, in which Broccoli reportedly labeled Amazon executives as “f****ng idiots” for their aggressive content strategy. THR states Bezos personally read these comments and immediately demanded action: “I don’t care what it costs, get rid of her.”

The situation underscores advice once given by legendary Bond producer Albert “Cubby” Broccoli to his children, Barbara included: “You can screw up Bond yourself if you want, but don’t ever let other people screw it up.” While this philosophy guided the series for decades, the massive $1 billion offer from Amazon proved irresistible, ultimately severing the longstanding relationship. The detailed breakdown provided by THR highlights an unsettling reality about the current state and future direction of the beloved franchise.

James Bond’s Uncertain Future at Amazon

Despite Broccoli reportedly being horrified at the idea of Bond becoming merely “content,” Amazon is determined to transform the franchise into a sprawling Marvel-like universe. Recent speculation suggests a shift toward a lighter, humor-focused Bond era, aimed squarely at younger, meme-driven audiences. An insider told THR:

“Everyone I’ve spoken to—actors, agents, analysts—anticipates a return to a quippy, more humorous Bond, distancing itself from the dramatic intensity of Craig’s era. It’s traditional, yet more easily marketable through memes and short-form content targeting Amazon’s younger demographic.”

Targeting a younger audience isn’t inherently negative—indeed, engaging new fans is essential. However, if the primary goal is reduced to viral clips and TikTok trends, it raises valid concerns about the integrity of the Bond legacy. In that case, perhaps Jeff Bezos should consider portraying Dr. No himself, as he’s halfway there already.

Source: The Hollywood Reporter