Gearbox’s head honcho, Randy Pitchford, posted a 557-word statement in English to address the backlash caused by his earlier comments.

The price for Borderlands 4 has yet to be revealed, but there’s a chance it could be as high as $80 (around 32,000 forints). Pitchford previously stated (and we reported) that a “true fan” would be willing to pay even that much, emphasizing that game budgets are growing and things are getting tougher. Meanwhile, Take-Two has updated the Borderlands series EULA, making it clear that the publisher sees no problem in collecting players’ personal data in exchange for shooting at masked, screaming lunatics—and that’s led to a flood of negative reviews from users. So let’s see what Pitchford had to say on Twitter…

I am sorry there was a misunderstanding. The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they…

— Randy Pitchford (@DuvalMagic) May 28, 2025

“I am sorry there was a misunderstanding. The absolute sincere truth is that I don’t want anyone to pay any more than they should or are comfortable with, and I always work with the intent and hope that a customer always feels they got the better end of the deal no matter what they pay.”

The actual context was that someone replied to a post about Borderlands 4 on Nintendo Switch 2, warning that if the price ends up at $80, the game would flop. I tried to explain that it’s not my decision, but if a $10 price increase happens (because that’s the way the industry is going), then it will be okay, and Borderlands 4 will be fine because it’s a great game and many fans see the value and will want it.

I think that using the term “real fans” to try to keep my response brief might have angered some people. I saw it get blown up as if I was making some big statement (I wasn’t—I was just trying to help someone who I thought was genuinely concerned and paying attention). I saw the idea being pushed that I take the audience for granted (I do not, and that’s not how I feel at all). The sincere truth is that I’m grateful to anyone who enjoys our games, and I’m humbled that so many fans come to have fun and support what we’re doing.

As an artist, I don’t want prices to go up, because I want everyone to be able to access what we create. I understand that business is one thing and that the market and the economy push prices up, and sooner or later, we’ll all have to adapt so that the creative engine can at least earn back what it spends to bring wonderful content to us. Whatever happens, I’m here to entertain people, and that’s always been my main goal—to bring some joy, happiness, and creativity to the world. However that works out for me, I’m grateful and honored, and I approach every effort with passion and humility. I’d ask you to remember that the people creating the entertainment you enjoy are real, genuine individuals working sincerely to produce good things.

I’ve dedicated my life to games as entertainment, and I’ve decided to be available here. I don’t want to let extreme cases ruin this for the majority of people who find value in using this medium for positive connections, but there’s a part of me that can’t help at least trying to help those who don’t understand, to give them some perspective and dignity in how they choose to interact. I’m not claiming to be perfect. But I don’t deserve less of a chance than anyone else. I choose to think of others with as much love as possible, and I’m often surprised by how some people jump to the worst assumptions, acting like something is at odds with who I am,” Pitchford wrote.

Borderlands 4 will be released on September 12 for PlayStation 5, Xbox Series, and PC, with a later release on Nintendo Switch 2.

Source: PCGamer