The Japanese company has announced another price hike, even as demand for its newly released Switch 2 has skyrocketed far beyond expectations.

Nintendo will raise prices in Canada, citing current market conditions. This affects the first-generation Switch line, including the base model, Switch Lite, and Switch OLED. Prices will also increase for digital games sold via the Nintendo eShop, physical game releases, and accessories. Amiibo figurines and Nintendo Switch Online subscriptions are also impacted. However, the Switch 2, its games, and accessories remain unaffected. Full pricing details will be posted on Nintendo’s Canadian website on August 1, though a future price bump for the Switch 2 is not off the table.

At a recent investor meeting, Nintendo President Shuntaro Furukawa addressed the unexpectedly strong demand for the Switch 2. According to him, demand far outstripped the company’s internal projections, which is why units have been hard to find in stores. He issued a formal apology to consumers for the inconvenience.

“Currently, the demand for the Switch 2 exceeds supply in many countries, and we are unable to keep up. We understand even some shareholders couldn’t get their hands on one. In April, we began taking lottery-based pre-orders via the My Nintendo Store. The response blew past expectations—I announced on Twitter that there were 2.2 million applicants and issued an apology. Since then, we’ve held four more lottery rounds, and many people still haven’t been selected. The fifth lottery will begin in July. Several general retailers are also running lotteries. The number of stores offering in-person purchases is gradually increasing. As a company, we’re working to improve our manufacturing system so we can deliver more units. We sincerely apologize for the inconvenience caused by the initial wave of demand, which far exceeded our expectations,” said Furukawa.

Over 3.5 million Switch 2 units were sold in the first four days—double the launch numbers of its predecessor. DFC Intelligence recently raised its 2025 forecast for Switch 2 sales from 15 million to 16 million. This projection includes the ongoing supply shortages; the firm believes the console could hit 20 million units sold if manufacturing keeps up.

Source: Gematsu, Nintendo, WCCFTech, Nintendo Life