Nintendo has removed its products from Amazon’s U.S. store—the gaming giant’s decision stems from a dispute with the country’s largest online retailer.

If you browse Amazon U.S., you may notice that several Nintendo items—especially those sold directly by Amazon—have vanished. According to a report by Bloomberg, the conflict began when Nintendo discovered that some third-party sellers on Amazon were undercutting official prices. These resellers were reportedly importing products from Southeast Asia, where they were cheaper, and then selling them domestically via Amazon.

In an attempt to appease Nintendo, Amazon offered to add special authenticity labels to distinguish the products, but Nintendo did not consider that a sufficient solution. The Japanese company ultimately opted to pull all its U.S. listings. When reached for comment prior to publication, an Amazon spokesperson told Bloomberg that its characterization of the Nintendo relationship was “inaccurate,” without offering further details.

This issue had real consequences. Amazon was not involved in the Nintendo Switch 2 launch in the U.S.—a remarkable detail, considering the console’s historic success. In the first four days after launch in early June, more than 3.5 million units were sold globally—double the pace of the original Switch. Even without Amazon’s direct sales, the Switch 2 managed to sell 1.1 million units in the U.S. during its launch week, breaking the record previously held by the PlayStation 2 since October 2000.

Despite the fallout, Nintendo products—including the Switch 2—remain widely available in countries like Japan, the UK, and Canada. However, the U.S. Amazon platform represents nearly two-thirds of the company’s global online sales, making this withdrawal a significant move.

Source: WCCFTech, Bloomberg