TECH NEWS – Bob Iger wants to stop the theft of creative property because artificial intelligence is capable of doing so.

As AI becomes more widely used, concerns are growing about the blurring of the line between authentic and AI-generated content. Several artists and content creators have urged authorities to address this pressing issue. Disney CEO Bob Iger is also concerned that AI could misappropriate his company’s iconic characters and stories. Iger recently met with White House officials to express his growing concerns about the misuse of well-known characters and intellectual property infringement.

During the meeting, he reportedly discussed the risks posed by AI systems, especially with regard to copying iconic characters and stories. This is of particular concern when content is copied without the creator’s consent, which can lead to inappropriate and irresponsible use. These concerns are not limited to Disney. Recently, renowned actress and director Natasha Lyonne rallied Hollywood to write a letter to the Trump administration. The letter warns of the threat that AI poses to creative industries and was prompted by news that the White House is preparing an official AI policy.

Disney CEO Bob Iger has met with White House officials to discuss worries about AI models infringing on Disney’s IPs and using their characters in inappropriate ways

(via @WSJ) pic.twitter.com/2CsRSMWHLJ

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Her efforts paid off, and she collected around 400 signatures from her fellow artists. Lyonne is also part of a new film, Asteria, which uses AI tools trained on licensed and approved content. The film is designed to set the benchmark for an ethical and responsible approach to AI across the industry.

The White House is developing an AI strategy that could reshape existing laws and regulations and redefine content use. While tech companies are pushing for the technology to be used more widely, artists do not believe that AI should be given the autonomy to create content so freely without consent. The tendency of the tool to take over creative work and threaten the livelihoods of content creators has led to persistent unease.

Source: WCCFTech