Call of Duty: Black Ops 7: Is the Franchise in an Identity Crisis?

General news News PC PC News PlayStation PlayStation News Xbox Xbox News 08/27/2025

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Microsoft (Activision Blizzard) is taking an unusual approach with the 2025 Call of Duty game.

In a blog post on the Call of Duty website, the publisher addressed the growing speculation that the series is in an identity crisis. “Call of Duty isn’t what it used to be” has been a recurring theme ever since celebrity operator skins and fictional characters began appearing, making it feel like a more realistic Fortnite. Now that Battlefield 6 has shown that playing as Cheech & Chong, Rambo, or Nicki Minaj doesn’t make or break a grounded military FPS, Activision Blizzard is ready to prove that Call of Duty hasn’t forgotten its roots.

First off, thank you. Call of Duty has always been fueled by the community. Every match, every clip, every bit of feedback; you’ve shaped this franchise right alongside us.

We know there’s been a lot of conversation recently about the identity of Call of Duty. Some of you have… pic.twitter.com/q9egebdlMD

— Call of Duty (@CallofDuty) August 26, 2025

“Call of Duty has always been fueled by the community. Every match, every clip, every bit of feedback—you’ve shaped this franchise right alongside us. We know there’s been a lot of conversation about the identity of Call of Duty. Some of you have said we drifted from what made it unique: immersive, intense, visceral, and in many ways grounded. That feedback hits home, and we take it seriously. Regarding Carry Forward: operator skins and weapons from Call of Duty: Black Ops 6 will not carry over to Black Ops 7 (they’ll still work in Warzone). XP Tokens and GobbleGums will carry over. On cheating: Ricochet is adding new detection tools and Secure Boot/TPM 2.0 on PC to stop cheaters earlier,” Activision wrote on Twitter.

For Call of Duty: Black Ops 7, Treyarch and Raven aimed to build a spiritual successor to Black Ops 2, one of the franchise’s most popular entries. Activision says they took big risks to achieve that goal. Whether it truly becomes a spiritual successor remains to be seen. According to Activision, Black Ops 7 must remain authentic to the franchise and its setting. Call of Duty Next is set for September 30 to unveil multiplayer, with the first beta the following weekend.

Those worried about the series losing its identity will be convinced not by words, but by actions.

Source: WCCFTech, Microsoft

Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)