A Game Developer Says It’s Not a Good Idea to Use AI for Creative Tasks!

Not everyone in the gaming industry is sold on artificial intelligence—and in some contexts, it simply isn’t the right tool.

 

As 2025 draws to a close, AI is sparking ever-hotter debate across every sector, game development included. Traditional game AI has long been used to populate virtual worlds. But with the explosive rise of content-generating AI in recent years—and with budgets and development timelines ballooning—some studios are probing whether AI can trim costs and production schedules.

In a WCCFTech interview with Epictellers Entertainment, an indie team behind the upcoming cRPG Starfinder: Afterlight, the outlet also pressed the Spanish developers on this sensitive topic. Richard Pillosu, the company’s CEO and co-founder, didn’t mince words: he’d gladly take AI that helps with day-to-day chores, but he doesn’t want it intruding on any creative domain.

“The problem with AI is that it should do the things we don’t want to do, but it seems to want to do the things we want to do. We want to make games. We want to invent characters. We want to invent worlds. We want to draw them. We want to create them for that purpose. Why? We don’t want AI to do that for us. This is the fun part of video game development! I would like an AI to do my dishes and clean my apartment. Then I can focus on being creative. But we don’t have AI capable of that yet. It seems that the AI we’re being pushed into removes this kind of creativity. So, no. We could be doing other things, but we got into making games because we love creating those things and seeing how they connect. There’s no point in using AI for creative endeavors. So, no, we don’t like it,” said Pillosu.

Hideo Kojima recently weighed in as well, calling AI a “friend” that helps him stay ahead. Even so, he stressed he wants AI to handle the grunt work while he focuses on the creative core—a view that aligns with Pillosu’s. Whether the industry can harness the latest AI advances to amplify human creativity without displacing jobs remains an open question.

Source: WCCFTech

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