Assassin’s Creed Shadows: Culture War Distractions Pulled Ubisoft Off Course

The publisher had to work hard to ensure that the game was just that—a game, and not a message.

 

Assassin’s Creed Shadows is one of the most controversial installments in the franchise to date. The game received a huge negative response, which embarrassed Ubisoft and affected the game’s development. According to Game File, at a Paris Games Week meeting of gaming industry professionals last week, Ubisoft addressed the controversy surrounding the latest franchise installment, beginning with a video summarizing how the game evolved into one that everyone loved to hate.

At the end of the video, Ubisoft revealed its stance on the controversy: the company would no longer engage with its critics. The publisher then postponed the game to focus on engaging with franchise fans, who would defend the game in the culture war sparked by its controversial decisions. Yves Guillemot, Ubisoft’s CEO, said they were initially surprised by the extent of the attacks but quickly realized it was a battle with their fans to prove the games were actually entertainment rather than messages.

Whether Ubisoft has convincingly proven that Assassin’s Creed Shadows is more game than message is unclear, as the publisher has not released official sales figures for the game. What is certain is that it has performed well in Europe. In August, it was reported that the latest installment in the franchise was the best-selling new game in Europe in 2025, ahead of competitors such as Monster Hunter Wilds and Mario Kart World.

While some of the issues raised before the game’s release were valid, such as the choice of protagonist and historical inaccuracies, which may deter some players, Assassin’s Creed: Shadows is not a bad game. It’s now official that Ubisoft will bring it to the Nintendo Switch 2; the port is set to release on December 2 on the new Nintendo platform.

Source: WCCFTech, Game File

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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