Despite briefly becoming the worst-rated game on Steam, Blizzard is far from giving up on Overwatch. A new job listing reveals the studio is preparing an ambitious decade-long narrative roadmap and a broad transmedia push involving games, cinematics, films, series, comics, and more. The company wants to redefine the franchise while preserving its core themes of heroism, hope, and global unity.
Overwatch 2 remains one of Blizzard’s most complicated undertakings, not because of gameplay or content, but due to the fractured community surrounding it. Some players were excited for a sequel as long as long-promised features – like PvE missions – were delivered. Others never agreed with Blizzard’s decision to reboot the franchise. Still, the company clearly isn’t walking away. In fact, it is already shaping what Overwatch should look like over the next decade.
According to Blizzard’s latest job posting, the studio is searching for a creative director who will define the long-term narrative direction of the entire universe. This role spans all media – the games themselves, cinematic shorts, and a full suite of transmedia projects including films, TV adaptations, books, and comics. The guiding principle remains unchanged: Overwatch must continue to embody heroism, optimism, and global connection.
The candidate will also be responsible for outlining a ten-year narrative arc that unifies all storylines, provides emotional depth, maintains continuity, and evolves the world meaningfully. That includes addressing gaps between Overwatch and Overwatch 2, refining the timeline of factions and conflicts, introducing new heroes, and expanding the journey of existing characters.
Blizzard Wants Overwatch To Become A True Transmedia Universe
What stands out is Blizzard’s renewed commitment to the franchise. While the original Overwatch enjoyed a constant stream of narrative shorts and world-building content, the sequel’s transmedia presence has been much more limited. Now, Blizzard aims to rebuild a unified creative vision across all platforms, ensuring that every team contributes to the broader evolution of the universe.
This signals a bold shift – but not an entirely unexpected one. Though Overwatch 2 once topped Steam’s “worst games” list shortly after its release, its reputation has improved since then, climbing to a 55% positive rating. Not perfect, but no longer the disaster it once appeared.
The timing also matters: the franchise turns ten years old in May 2026. Blizzard was unlikely to let a decade milestone pass without a major strategic pivot. Whether this new ten-year plan survives the long haul, however, is something only time will answer.
Source: 3djuegos
