CD Projekt Wants More Releases, but It Refuses to Become Ubisoft or Activision

CD Projekt wants to release more games in the years ahead, but co-CEO Michał Nowakowski says the Polish studio has no intention of shifting to annual blockbusters or flooding the market with its own franchises. The company’s ten-year plan will continue to build on The Witcher and Cyberpunk, while The Witcher 3: Wild Hunt – Songs of the Past is set to arrive in 2027.

 

Over the past decade, CD Projekt has shown that it can create huge, immersive, and extremely well-received games without vanishing for ten years at a time – or at least that is what it managed to do during the previous decade. In that period, it released The Witcher 2, The Witcher 3, and Cyberpunk 2077, not to mention Thronebreaker, but since 2020 the Polish studio has focused largely on projects that had already been announced or were already in development. According to co-CEO Michał Nowakowski, CD Projekt now wants to return to releasing games more often, but it does not want to step into the unstable territory occupied by companies such as Ubisoft and Activision.

As the executive explained in an interview with EDGE Knowledge, also cited by GamesRadar, the studio’s “dream” is to increase its output without adopting an annual release model. In his view, the priority remains unchanged: make high-quality games rather than saturating the market with releases that could end up cannibalizing each other. Nowakowski also made it clear that this shift in pace is already part of the company’s ten-year plan, which it has discussed on several occasions.

That does not mean uncontrolled expansion or the mass creation of new intellectual properties simply to artificially fill the release calendar. CD Projekt’s strategy is built around strengthening its existing franchises and expanding them with new ideas, only at a more measured pace. The outline of that approach is already visible in the company’s roadmap, led by The Witcher 4, its sequels, and the future of Cyberpunk 2077, while the mysterious Project Hadar also remains in development.

“We have a ten-year plan, but the goal isn’t to flood the market with CDPR games. We just want to make really great games, and we don’t want to have a bunch of IPs either. We’re not planning to grow that way,” Nowakowski added.

 

The Witcher 3’s New Expansion Arrives in 2027

 

Although it is not a full standalone game, the Polish developers plan to release Songs of the Past, the third and apparently final expansion for The Witcher 3: Wild Hunt, in 2027. There is no exact release date yet, but the team has already made it clear that this will not be a simple DLC, but a proper expansion in terms of scale, length, and ambition.

Source: 3DJuegos

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