The president of the Japanese company says they cannot keep up with rising development costs without raising prices.

Haruhiro Tsujimoto, Capcom’s president and chief operating officer, was also caught on the microphone at the Tokyo Game Show (as was the director and producer of Dragon’s Dogma II, as reported earlier in the day), and told Bloomberg that if Capcom were to receive a takeover offer from Microsoft, he would reject it because he believes it would be better for them to be equal partners. He also said that they would not want to make acquisitions. M&A is a common theme in the gaming industry, and Capcom used to be a target, but the Japanese company prefers organic, natural growth. Training and educating human resources within the company is essential to deliver on the growth strategy. He believes that external partners can be brought in, but he does not plan any acquisitions.

Capcom aims to bring the publisher’s AAA games to smartphones (as evidenced by Resident Evil: Village and Resident Evil 4 Remake heading to iPhones and iPads, as long as they have at least an M1 chip). The Japanese company has long had the PC as its central platform, selling to 230 countries and regions. While PC remains their primary platform, they hope to reach their 100 million sales target by releasing their AAA games on mobile (Android, iOS).

In another interview with the Nikkei, Tsujimoto explained that Japanese developers’ costs are also rising and that he believes it is time to raise prices. It should be added that Capcom has not yet done what SEGA and Square Enix have done, as the company continues to sell at $60, but Dragon’s Dogma II may sell for $70.

It was only a matter of time before they started to mention the price hike.

Source: WCCFTech