Sony says it made “errors and inaccuracies” in publishing the interview with Neil Druckman and has finally apologised.
In principle, it should have been just a protocol act. However, the recent publication of an interview with Neil Druckman on Sony’s official website has become a source of controversy. The company’s purpose was to present the vision of the head of Naughty Dog about the future of video games in general, the studio’s projects and artificial intelligence. However, Druckmann himself had to correct his interview with the company that owns PlayStation. He assured everyone that “some of his words, the context and the intent” were lost.
He also attached a much more detailed (and twice as long) response to one of the controversies his alleged statements generated.
This is how Sony apologised
Nearly a week after the interview and after several other controversies surrounding Neil Druckmann’s statements, Sony decided to remove all traces of the interview from its website. The company apologised for the situation. They admitted that several mistakes had been made in synthesising Druckmann’s answers. Many interviews that brands publish as part of promotional events (such as this one) are not “raw” but shortened and edited. The problem is that, in this case, something may have gone wrong in the process.
In a statement available on the same website where the interview was previously available, Sony writes: “In re-reviewing our recent interview with Naughty Dog’s Neil Druckmann, we have found several significant errors and inaccuracies that don’t represent his perspective and values (including topics such as animation, writing, technology, AI, and future projects). We apologise to Neil for misrepresenting his words and for any negative impact this interview might have caused him and his team. In coordination with Naughty Dog and SIE, we have removed the interview.”
After the interview was withdrawn, neither party has commented further, and it doesn’t look like we’ll get Neil Druckmann’s full answers.
In that sense, it’s all just an unfortunate blunder on the part of Sony and PlayStation’s communications team. They should take this into account in future projects.
Source: SIE
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