Simon Fuller to Bring Virtual Pop Stars to the Stage

Spotify News 03/18/2016

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SPOTIFY NEWS – Simon Fuller will become the largest shareholder of Pulse Evolution, the company behind the Tupac Shakur and Michael Jackson holograms, in a deal that will see the co-production of several new entertainment properties and virtual reality experiences.

Using Pulse’s Digital Life technology, Fuller will create new, immersive music features that will launch within the next year-and-a-half.

“I am very excited for all the incredible opportunities virtual reality and immersive technology will provide,” said Fuller. “I am very focused on creating some extraordinary music-based properties that can enthrall and captivate audiences around the world. Entertainment will be at the forefront of showcasing this incredible new technology.”

Fuller is the creator of British hit Pop Idol, which launched the global Idol franchise.

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Herpai Gergely (BadSector)

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