Sony restarts a project that they have been doing previously. They try to get PlayStation-fans to the cinemas.
Don’t think that they will show off a new movie! Instead, the PlayStation E3 Experience would show Sony’s E3 conference in American cinemas. Next to North-America, Latin-America will also see this event, so not only the US and Canada are the target countries of the Sony-Fathom Events collaboration.
The Japanese company saw such a big demand that they had to more than double the seats for 2016 from previous occasions to have everyone get a seat. Those who get a ticket won’t leave empty handed. Everyone receives a Coca-Cola E3 Experience Cup and the #37 PlayStation Collectible Card, as well as other – so far unannounced – digital goodies.
Tickets will be free, albeit the numbers are heavily limited. You can get one here: https://playstation.com/e3experience
Unfortunately, Europe is out of luck. Check out the US/CA list of cinemas here: http://blog.us.playstation.com/2016/05/30/playstation-e3-experience-2016-announced/