Recently, the Game as a Service (GaaS in short) concept is a thing that multiple publishers and companies have considered, Sony included.
This term means games are continuously supported by developers long after the release to monetize the product and gain money off of it in the long term. Examples? Rainbow Six: Siege. Overwatch. League of Legends. Destiny.
Square Enix has already said that they think GaaS is going to be a mainstream thing, and Microsoft is also on a similar road with Halo 5, Killer Instinct, and Gears of War. Shawn Layden, one of the bosses behind Sony Interactive Entertainment, has told The Telegraph the following:
„My philosophy is to play to my strengths. And if you look at the studios we have – Naughty Dog, Guerrilla, Santa Monica Studios, Japan Studios – that’s what we do well. We do story. We create characters. I was so gratified to see the response to Horizon’s Aloy when she showed up on the screen, and the crowd went wild. […] We wish to entertain. We wish to make you happy. We wish to make you cry. That whole range of emotions we can pluck at to make you have a great experience.
Games as a service? We have a bit of that with our MLB The Show – it’s got the same virtual currency a lot of sports have – and we have other titles that come up that play in that space. But if you want to make a big generalization about what does Worldwide Studios do? We’re big on character. We’re big on story.”
Still, Sony doesn’t want to concede the GaaS opportunities to Microsoft. Quoting Layden again: „I’m not conceding anything. I reserve the right to enter anything at any time if I have a team and a concept that works in that space.” So, they just want to be traditional for now…
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