Eidos Montreal is taking a risk: the microtransactions, which aren’t taken kindly recently, will likely be implemented in their Avengers game.
Where do we come up with this thought? Well, they are looking for a monetization specialist.
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Duties:
- Create and manage promotion and A/B testing campaigns inside and across Eidos Montreal titles.
- Set-up sponsoring mechanics, coupons, rebate, deal, cross-selling and up-selling offers.
- Create customer loyalty efforts, newsletters and customer segmentations.
- Manage and improve the in-game stores regarding content, experience and pricing strategy.
- Define, follow, analyze and improve the business KPIs and provide reporting on an on-going basis.
Required Experience and qualifications:
- Minimum 1-2 years of experience paid digital marketing experience in a game e-commerce environment or related field
- Experience using analytics platforms: Omniture, Google AdWords, Google Analytics, Facebook Ads Manager, etc.
- Strong quantitative capacity to analyze and interpret large data sets.
- Solid understanding of major KPIs and knowledge of appropriate measures of success by channel and campaign for the videogame industry.
- Ability to apply results across all digital properties to drive growth.
- High proficiency with Microsoft Excel required.
- Bilingual (French and English).
Interpersonal Qualities:
- Excellent communication skills and able to easily illustrate his ideas;
- Able to work on multiple tasks;
- Be at ease in a team driven by constant improvements;
- Capable of quick-learning, and to share what he learned with others;
- Be professional to give and receive constructive feedback.”
You can apply on the link above if you are qualified. Still, knowing how Square Enix confirmed last year that Eidos Montreal is developing Avengers, it’s likely that the game will have microtransactions…
Source: Eidos Montreal
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