PlayStation Spends The Most On TV Advertisements Once Again

General news News 07/15/2018

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In the American market, Sony wasn’t spending that much recently, but they fought themselves back to first place by the middle of the summer.

VentureBeat, thanks to its iSpot.tv partnership revealed how the major gaming companies spent money on television advertisements. From May’s 24.6 million dollars spent by the industry, June saw an increase to 27.7 million. This money was spent by 28 brands on 65 spots with a total of 13 thousand airings that earned a total of 2.1 million ad impressions.

PlayStation claimed more than a third of the market in June: although they only had three (!) ads with a total of 998 plays (which isn’t even that much of the 13 thousand total…), they spent 9.6 million dollars for 411.7 million impressions. The most money was spent on the Play Fearlessly campaign (6.1 million). Their ads were mostly shown during the NBA finals, South Park, and Fear the Walking Dead.

Nintendo claimed second place (7.3 million dollars spent on 15 spots, aired 3700 times for roughly 461.1 million impressions), and the most were spent on the Best Summer Getaway advertising the Nintendo 2DS XL (2.3 million; programs: Spongebob Squarepants, The Loud House, Copa Mundial). FoxNext Games finished third (they spent roughly two million dollars on one ad, Assemble Your Squad, 529 airings, 109.8 million impressions; programs: MLB, Ghosted, NASCAR). It was followed by Warner Bros. Games (1.6 million dollars, four ads, 1000+ airings, 279.1 million impressions), who spent the most (1.2 million) on Lego Pixar The Incredibles: It’s Time ad. (Programs: Spongebob, The Loud House, Gumball.) The fifth place was claimed by Plarium Games (1.4 million spent on four ads, 1500+ airings, ~74 million impressions), who almost spent a million on Vikings: War of Clans’ Truth or Tale ad. (PBA Bowling, 2018 Reebok CrossFit Games, The Jim Rome Show.)

The companies easily spend several million dollars on advertising even in the summer months. July will likely be „drier” than June, but we’ll still see probably a minimum of 20 million dollars spent on TV ads in the United States…

Source: VentureBeat

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)