Western Publishers Are Unconcerned About The Chinese „Game Blockade”

General news News 11/19/2018

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Take-Two, Ubisoft, Activision (Blizzard), and Electronic Arts shrug about the situation.

The Chinese Communist Party has frozen game license approvals this year to combat children’s short-sightedness. One of the major companies, namely Tencent, has already suffered its consequences: it’s not one of the top ten biggest companies at the moment, but GamesIndustry points out Western companies shrug off the issue.

Strauss Zelnick, the CEO of Take-Two, says „it will be fine over time. China remains an enormous growth area for [Take-Two] as a result.” As an example, he brought up the NBA 2K series, which was already approved by the government, and that means there are hundreds of millions of potential customers could acquire the basketball game(s). Blake Jörgensen, the CFO of Electronic Arts, mentions that by the time the next major EA games launch, the situation would die down, and the people could still play FIFA 19 for example. Yves Guillemot, the CEO of Ubisoft, thinks similarly, and they have Rainbow Six: Siege (which got global, minor censorship/changes that we previously discussed).

So the Western publishers/devs don’t mind the Chinese situation. However, domestic companies are now going through tough times…

Source: DualShockers

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)