Was Sony Already Planning Skipping E3 2019 A Year Ago? [VIDEO]

General news News 11/25/2018

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Shawn Layden, the chairman of Sony Interactive Entertainment Worldwide Studios, seems to have hinted at this thought as early as 2017’s PlayStation Experience.

PushSquare reports that Layden seemed frustrated during the podium talk at last year’s PlayStation Experience. Indeed – while his partner, Greg Miller, talked about how press conferences are nothing more than a trailer montage (and, with Square Enix this year, it was indeed just a bunch of videos streamed!), Layden responded by saying he doesn’t know what E3 is anymore. He is disappointed in what the event has become, which is „in the middle of the highway and it’s going to get hit by cars on both sides,” the sides being the trade and the public.

This thought explains Sony‘s 2018 E3 program: they created thematic rooms, moving the participants around between them, causing some dead air in the meanwhile. It also seems to hint at why the Japanese company wants to skip E3 next year – they want to aim at the players, and not the trade or the press.

It’s surprising in hindsight how a Sony exec had a different vision already in 2017, and how we didn’t notice it back then.

Source: PushSquare

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Angyal Anikó

Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)