Ad-Ridden Death Stranding About To Face A Japanese Problem

There’s another issue that makes Hideo Kojima‘s game, Death Stranding problematic worldwide.

So Death Stranding is full of cameos, and thus, known actors, TV hosts, or even game developers can be seen in our journey to the West of North America. One such cameo is Hirokazu Hamamura, a long-time editor of Famitsu, the most known Japanese video game magazine (he is now heading Enterbrain, the publisher of Famitsu). He’s one of the NPCs in the game who will we have to deliver to throughout the story. His name is Collector, and he collects retro game consoles.

In the tweet above, you can see Famitsu’s score of the game, too (40/40, which isn’t often; Death Stranding is only the 26th game in several decades to get a perfect score!), plus that you will have to deliver PSPs. The PlayStation Portable, which happened to have Hamamura featured in a marketing campaign. What a coincidence.

2ch, a Japanese website, plus Kotaku talks about how the subtitle, when you speak to him, says „(Since before Death Stranding went on sale), [it] will surely get in the Hall of Fame.” The text uses the Japanese characters dendou iri, which is what Famitsu uses when a game gets a high score. So… there could be some interesting relations between Famitsu/Enterbrain and Kojima Productions. Let’s just say… conflict of interest?

There’s also something more of unbelievable product placement. What does Sam drink when he needs power? Oh, a Monster energy drink, of course. That doesn’t heal you (what a lie) but refreshes you (until you crash) in real life, but in the game, it fills your stamina as well. (The fact that you make number 1 and number 2 grenades in the toilet are not annoying – it is unusual, but we don’t have a problem with that. That’s not some paid product placement.) There’s also another advertisement: if you have your bathroom door closed, you’ll see Ride With Norman Reedus on AMC. It is Norman Reedus’ (the actor of Sam „Porter” Bridges) motorcycle reality show…

So while Death Stranding blatantly throws Monster cans in your face internationally, in Japan, there COULD be a conflict of interest around Famitsu… (In 2008, Metal Gear Solid 4, in 2010, MGS Peace Walker, and 2015, Metal Gear Solid V: The Phantom Pain also got perfect scores! Also, Hamamura showed up in Peace Walker as well before. Hmm…)

Source: VG247, Forbes

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Anikó, our news editor and communication manager, is more interested in the business side of the gaming industry. She worked at banks, and she has a vast knowledge of business life. Still, she likes puzzle and story-oriented games, like Sherlock Holmes: Crimes & Punishments, which is her favourite title. She also played The Sims 3, but after accidentally killing a whole sim family, swore not to play it again. (For our office address, email and phone number check out our IMPRESSUM)

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