Amazon has renamed the service on Twitch, which is a widely known and used streaming website.

Amazon decided to rename Twitch Prime to Prime Gaming to broaden its audience, as well as appeal across a wider audience and more platforms. Its naming convention has already switched over on the official landing page for the service. However, the nuances of Prime Gaming will remain the same – Prime Gaming is bundled with Amazon Prime, which costs $12.99 a month. It includes free games and in-game rewards for several titles each month, as well as a single free channel subscription each month on Twitch (to channels that are at least an affiliate, which requires 50+ followers, a minimum of 1-2 viewers each stream, and a somewhat constant streaming schedule), and exclusive cosmetic platform rewards.

„It has nothing negative to do about Twitch. We love Twitch. We’re still very deeply partnered with them. But the goal here is really to reach as broad of an audience as possible, reach as many gamers as possible,” said Larry Plotnick, director of Prime Gaming, as reported by The Washington Post.

Amazon purchased Twitch in 2014. Twitch itself grew out of Justin.tv, splitting off in 2011 – the site was shut down in June 2014. Twitch Prime was first announced in 2016, and it also launched later that year. The reward programs started to expand in 2018 with the free game offers, and the rename to Prime Gaming is just the next step in Amazon’s expansion, although we have yet to see how the company will go forward with the service.

Let’s be frank, though: people will continue calling it Twitch Prime, as this is the name they got used to. In Hungary, one main square in Budapest is still called Moszkva tér (Moscow Square), even though it is no longer called as such.

Source: Gamesindustry

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