TECH NEWS – Well, here’s a name that we haven’t heard in two decades: 3dfx was one of the graphics cards manufacturers in the 90s and early 2000s.
3dfx Interactive was one of the GPU manufacturers in the past, and it was a well-known brand back in the day. It’s unlikely to feel like a joke or a massive hoax at the moment, but there’s a new Twitter account for this company, and you can find it here.
“3dfx Interactive is coming back, 20 years later. Prepare for an major [sic!] announcement regarding our return this Thursday!”, 3dfx wrote on Twitter. Don’t bother looking for the image they attached, as that’s nothing more than a fan-made artwork taken from DeviantArt, uploaded in 2014.
Don’t forget that 3dfx has gone bankrupt after several of its final products flopped on the market. This led to Nvidia buying them outright for 70 million dollars back in 2002, which is why the rights to the name are likely also in the hands of the “green GPU manufacturer.” And because of it, we can somewhat predict what could happen shortly.
So an announcement is happening on Thursday. We suspect that Nvidia is going to bring back this brand to sell budget video cards at a lower price via 3dfx (for instance, if they are dumbed-down cards, they could have no ray tracing support), which could be a good marketing move significantly in the lack-of-components era due to the pandemic (it also affects console availability).
All we can do right now is wait to see what happens. These few days can be survived relatively quickly, but it might not be a big surprise if it does end up becoming nothing more than a big trolling move altogether. Let’s prepare for the worst scenario then…