However, according to Electronic Arts, the company run by Andrew Wilson, it’s too early to get serious about them.

The CEO of Electronic Arts said that this technology is “the future of our industry” but added that “it’s still early to figure out how that’s going to work. In the context of the games we create and the live services that we offer, collectable digital content is going to play a meaningful part in our future, so it’s still early to tell. Still, I think we’re in a perfect position, and we should expect us to think more innovatively and creatively about that on a go-forward basis.”

Electronic Arts is not yet officially in the blockchain space, which has seen significant development over the last few years. Games of the play-to-earn variety often expect that you pay all the cryptocurrency upfront to play, and in return, you get unique in-game items. These can increase in value over time, and you can then profit from them by selling what you have collected to other players. It is also common for developers to receive feedback from players, as their investment can increase with more players, as the value of the game itself will increase.

Electronic Arts’ job offers already include the terms NFT and blockchain in their job descriptions, so they are starting to get on board. In the description of the senior director of competitive gaming role, ” We set the pace for EA’s investment in gaming subscriptions, our PC storefront and platform, competitive gaming (including FIFA, Apex Legends, and Madden NFL), as well as new business opportunities, including fantasy sports, blockchain and NFTs, and more.”

Yves Guillemot, CEO of Ubisoft, has already announced that the French publisher will develop blockchain games, a revolutionary technology he wants Ubisoft to be at the forefront of. The problem is that Steam has recently banned such games from its platform, so Valve is not yet looking favourably on this fledgling technology.

Source: PCGamer