The NFT concept has reportedly not been well received within the French company.

We can’t be surprised, since when we last wrote about Quartz’ announcement (it’s Ubisoft’s new NFT marketplace), we pointed out the YouTube video’s high like/dislike ratio (even if Google removes the latter number, plugins can be used to bring back the publicly visible number). Not all publishers and companies are interested in the blockchain (Microsoft, Valve). We even saw some retreating (here, we wrote about how GSC Game World received such a negative response after the announcement that it will not be adding NFTs S.T.A.L.K.E.R. 2)).

And Kotaku reports that a few developers within the company are worried about the environmental impact of NFTs, while others don’t understand why Ghost Recon: Breakpoint gets these. “I still don’t understand the ‘problem’ being solved here. Is it worth the (extremely) negative publicity this will cause?” a developer said. Several colleagues pointed out that blockchain technology consumes a lot of energy even when thinking about environmentally friendly alternatives.

And what came out of all this nonsense? Well, let’s just say it was a major PR disaster. (It also applies to GSC Game World, but the Ukrainians backed down quickly after the announcement, rather than immediately adding the technology to, say, S.T.A.L.K.E.R.: Shadow of Chernobyl!) And Ubisoft should have thought about the situation twice, as sexual harassment and abuse have become just as much a part of their working culture as is with Activision Blizzard (we’ve kept track of them).

Let’s just say that the company led by Yves Guillemot will not end 2021 on a good note because if there are such critical voices within Ubisoft, it is probably the profit-driven mindset of the top management that weighed more heavily…

Source: PSL