TECH NEWS – ASUS declared that they would reduce the price of their RTX graphic cards by up to 25% due to economic changes.
After years of seeing graphics card prices inflated to the sky while shops suffer from stock shortages, we finally see the light at the end of the tunnel. If yesterday we were talking about a general trend towards lower prices in the market, today we have concise declarations from assemblers that they plan to reduce the RRP of their products.
The news comes today from ASUS, one of the leading assemblers for both AMD and Nvidia. According to a representative of the brand Tom’s Hardware, the brand plans to lower the prices of all its products by up to 25% from the very first day of April.
But what is the reason for this aggressive price reduction? Well, it has to do with the United States. According to the same representative, significant tariffs have been lifted on Chinese products in the United States, making this reduction type possible. Although this is not directly related to Europe, it will have a domino effect, as these increases in the US have already impacted the prices we have seen in our continent.
On the other hand, although ASUS also works with AMD, it has only talked about the price cuts affecting Nvidia cards. Still, not only do these price cuts solidify a downward trend, but it is not unreasonable to expect them to spread to all other assemblers. Moreover, one should bear in mind that 25% is the most optimistic figure, with the best cases reaching these extremes, but not all of them.
On top of all this, there are predictions from several industry brands of improved availability from the second half of this year. If all this comes to fruition, we could be looking at a possible long-term return to normality for the graphics card landscape.
If the public decides to wait and stop buying GPUs, it wouldn’t be surprising that we will soon see some significant sales or clearance sales. However, it remains to be seen how long it will take for this to be reflected in the shops. These are still stocked at inflated prices, so it will probably take some time to see changes.
Source: Tom’s Hardware